Sense Asian

Privacy Policy

With this Privacy and cookie statement, Sense Asian wishes to explain how it handles and uses your personal data. If you have any questions regarding this Privacy and cookie statement, please contact us at

If you have accepted this Privacy and cookie statement on a Sense Asian platform, this permission also applies to multiple Sense Asian entities and its business units (cross-domain). The websites and apps for which a cross-domain permission applies are the following entities within the Sense Asian network.

  • Sense Asian Community
  • Sense Kpop
  • Wong the king
  • Wong the king (Belgium)
  • Rijstkoker
  • Fine Asia
  • Kulture
  • Sense Fest
  • Personal data processed by one of these entities are also processed on behalf of the other entities within the Sense Asian network. 

The entities within the Sense Asian network may provide their services through different websites. This Privacy Statement applies to all websites within the Sense Asian network (hereinafter together also referred to as: “Website”).

1. Definitions

In this Privacy and cookie statement, the following terms or definitions are used:

Account: your personal registration via an Opt-in on websites or apps with which you access the Service.

Devices: the devices, such as PCs, smartphones or tablets, with which access can be obtained to the Service.

Content: information (including audio-visual material such as trailers and previews) that Sense Asian makes available as part of the Service.

Service: the complete package of services that Sense Asian offers to you. For example, websites and apps, the Account, but also the events and the services provided at events. For example, the option of paying at an event for refreshments using an app. A service can also extend in the future by cashless payment or other new services. 
Personal data: any data whereby Sense Asian can directly or indirectly trace or distinguish you. For example, a name, e-mail address or an IP address.

Advertising Network: An RTB/Programmatic Network (also called Real Time Bidding Network) offers advertisers the opportunity to purchase advertising space through an auction. To optimise advertising, advertisers and RTB networks place cookies. By means of these cookies, you are tracked and targeted to visit other sites that are connected to the same network. 

Privacy and cookie statement: this privacy and cookie statement of Sense Asian. 
The private company with limited liability Sense Asian., Rijswijkseplein 757, 2516 LX, The Hague, the Netherlands, is the data controller for the Processing of your Personal Data. Processing for the benefit of Sense Asian companies affiliated to Sense Asian and/or Sense Asian events also fall under Sense Asian. 

Processing (Process, Processed): All use of your Personal Data such as storing, modifying, forwarding or (partially) deleting these data. For example, Sense Asian processes Personal Data because you use Sense Asian websites or apps.

2. Persons younger than 18 years

Persons who have not yet reached the age of 18 (minors) may only register for an Sense Asian Account with the consent of a parent or legal guardian. The parent(s) or legal representative of the minor user must read this Privacy and cookie statement in the interests of the minor user and can exercise the rights of the user in question instead of the minor user. 

Sense Asian advises parents or legal guardians to supervise the use that a minor user makes of the Service and to make such users aware of how their Personal Data can be used on the basis of this Privacy and cookie statement. Sense Asian makes reasonable efforts, with due observance of technology, to check that only users aged 18 or older can create an Sense Asian Account. Sense Asian does this for example by means of a birth date check when a profile is created. 

3. Which of your Personal Data are Processed by Sense Asian?

Sense Asian Processes the following of your Personal Data for the purposes explained later in this Privacy and cookie statement:

  • First Name;
  • Surname;
  • Email address;
  • Sex;
  • Date of birth;
  • Address;
  • Residence;
  • Telephone number;
  • Country; and
  • Preferences such as artist preference, event visit, music preference, clothing preference, clothing size and possibly geo-location only after explicit permission in an Optin of Sense Asian.

It is not the case that Sense Asian always uses all of your above-mentioned data. This depends on purposes as described later in this Privacy and cookie statement. 

Sense Asian has deliberately chosen not to use special Personal Data such as race, ethnic origin, political opinions, religious convictions, union membership, orientation, health or criminal data. 

4. How does Sense Asian obtain your Personal Data?

Sense Asian obtains your Personal Data in the following ways:

Directly from you:
For example, if you sign up for a special campaign, ticket or promotion run by Sense Asian, if you send an e-mail or otherwise contact Sense Asian (for example with questions about the use of the Services).

As a result of using the Service:
By means of your registration, you have access to the Service. In addition, Sense Asian can also offer the Service to persons without a registration. If you give permission for this, Sense Asian can read and store the unique characteristics of the device that has been used in the context of the Service.

Based on the Sense Asian Account and/or the unique features of the Device which you use to access the Service Sense Asian can keep track of your use of the Service, including the Content that is watched, read, listened, commented or shared using the Sense Asian Account. Insofar as mobile Devices are used, the location of the Device is passed on to Sense Asian in the context of the Service. Prior to installation of such apps on a mobile device, you are explicitly requested to allow your location data to be determined and used. 

From third parties:
For example, if you or another visitor of an Sense Asian website or app uses social network functions that are integrated in the Service, Sense Asian may receive certain information from the relevant social network, such as Facebook, Twitter and Google+. Sense Asian may also receive information from partners who are involved with the Service. For example, Sense Asian uses services provided by other parties that help it to map and analyse the way in which the Content and websites are used. An example of this is Google Analytics. This tool enables Sense Asian to monitor websites (where do you click and how often). Other examples are partners who on your behalf handle payment for the Service. Examples are iDeal, PayPal or Adyen, which handle the payment transactions between you and the services/products provided by Sense Asian.

At events: 
Sense Asian can also process visitor data at the events that it organizes, such as registering an event for commercial or security purposes (with camera). When entering an event location, the visitor is always informed of such processing. 

You can withdraw your permission for use of personal data at any time by sending a message to:

5. What is the reason why Sense Asian Processes your Personal Information?

Sense Asian processes your Personal Data for the following purposes:

a. In order to provide the Service:
Example; data that is entered when registering for a ticket or using a service (such as name and date of birth) can be used to check whether you meet the set requirements (e.g. to monitor age). Specified contact details can be used to inform you about (changes to) the Service or planned maintenance (service e-mails). 

b. In order to process payments:
Certain data that are requested when registering or using it, may be required for issuing invoices and processing payment for a Service. 

c: In order to build a profile 
Sense Asian strives to ensure that the Service is as relevant as possible for you. To do this, Sense Asian keeps a profile based on your use of the Service to get an idea of your most likely interests. Sense Asian does this for example, by keeping track of what Content you request or which purchases (such as tickets, refreshments, merchandise or travel package) you make.

Another way in which Sense Asian builds a profile is by using your location data at events (after gaining explicit permission to do so) to see which artists, music and experiences appeal to you. Based on these interests, Sense Asian can then change the Content, including adverts, that appear on Sense Asian touchpoints. As an example, Sense Asian can then show recommendations for similar Content that has certain artists or events. 

Sense Asian can also use these profiles for campaigns run by online advertisers. Sense Asian is and will remain the owner of these profiles and will never make these profiles available to third parties. Sense Asian only shares the segments (tags) with the advertisers (e.g. ‘woman, age category 20 to 30 years), to ensure that the adverts match the interests. 

d. In order to send newsletters and promotions: 
Sense Asian can also use contact information and other data that have been collected to keep you informed by phone, mail, e-mail, SMS, push messages from apps or other suitable media, about promotions or offers from ourselves (action e-mails), or to keep you informed about the Service and the Content (newsletter e-mails). You can unsubscribe from this at any time. 

e. In order to improve the Service and to identify general trends: 
Sense Asian uses your usage data to analyse in a general sense how the Service is used and which trends can be observed, in order to make more informed decisions about, for example, further development of the Service and the Content offering. It is also possible to track purely technical trends for that purpose, for example which types of Devices or browsers are used to retrieve the Content. 

f. In order to prevent misuse: 
Sense Asian also Processes your Personal Data and your use of the Service in order to prevent misuse of the Service and the Content, to prevent fraud (e.g. with credit card or other means of payment), and to protect the rights of others (including the right-holders to the Content). 

g. In order to carry out market research: 
Sense Asian can contact you and former users and visitors of the Service that have provided their contact details for the purposes of market research. Participation in such research is always on a voluntary basis. Sense Asian can, based on this research, send offers to you and others who participated in this research, provided that prior permission has been given for this. 

h. In order to ensure compliance with laws and regulations: 
Your Personal Data can be used to comply with laws and regulations that apply to Sense Asian, to deal with disputes and to have audits carried out. 

i. Sense Asian can utilize profiling. Which means collecting, analysing and combining of (personal) data aiming to tag you in a specific (interest) category. (race, ethnic origin, political opinions, religious believes, trade 
union membership, orientation, health or criminal data) are consciously excluded within GDPR 

The importance of profiling is that we can gain interests which content you may be interested in and which products or services (including commercial products or services) would suit you. 
Profiling ensures that both the content and ads are more in line with your personal interests. 

Profiling can impact your privacy. For example, if false (interest) categories are linked to you based on incorrect or outdated data. If you believe that this is the case, the GDPR provides you the right to have your data modified or removed. 
In this case, please contact Sense Asian.

6. Why does Sense Asian Process your Personal Data?

The main reason why Sense Asian Processes your Personal Data is because this is necessary to provide its Service. For example, Sense Asian Processes your Personal Data so that it can grant you access to its websites, apps or events. It may also be the case that Sense Asian Processes your Personal Data because it is obliged to do so because of laws and regulations. For example, the Dutch General Act on Government Tax makes it mandatory to retain payment data for 7 years for the Tax Authorities. 

Another reason why Sense Asian Processes Personal Data is because either Sense Asian or a third party has a legitimate reason for doing this, such as a commercial interest. In that case, Sense Asian will always make a thorough assessment as to whether this interest is greater than your privacy interest. 

Finally, Sense Asian can Process Personal Data on the basis of your permission. For example, Sense Asian asks for your permission before placing and reading tracking cookies or before sending you (electronic) commercial messages.

7. Who does Sense Asian share your Personal Data with?

Within the Sense Asian group: 
The Personal Data that are collected are Processed by Sense Asian also for the companies affiliated with Sense Asian. These companies can access your Personal Data insofar as this fits within the purposes described in this Privacy and cookie statement.

With (other) suppliers of Sense Asian:

Sense Asian can share your Personal Data with the suppliers it works with to realise the Service (for example a mailing company, call centre, collection agency, market research agency, event partners or the party that has been commissioned by Sense Asian for the technical realisation of a website or app).

Where possible, Sense Asian places these third parties under the obligation to act in the capacity of data processor. This means that Sense Asian determines the purpose for which and the manner in which the personal data are to be Processed and the data processor is only allowed to handle your data according to the instructions and (security) standards of Sense Asian.

These agreements determined by Sense Asian with each data processor are set out in a so-called processor agreement. If these third parties are outside the European Economic Area (EEA), Sense Asian has reached (additional) agreements with these parties. Sense Asian signs a model contract with these data processors that has been approved by the European Commission (also called standard contractual clauses). Where data are transferred to the United States, Sense Asian either agrees on the model contract or Sense Asian allows the transfer under the EU-US Privacy Shield. 

With other Sense Asian partners:

In specific cases, in the context of the purposes described above, it is necessary to share Personal Data with third parties who use this Personal Data independently. In addition, Sense Asian can provide Personal Data for marketing purposes to other partners selected by Sense Asian. Sense Asian will first request separate permission from you to do this.

With the authorities and others:

In exceptional cases, Sense Asian may provide Personal Data to authorities or third parties, if Sense Asian is required to do so by law or by order of the court, or if there is reasonable reason to believe that this is necessary in order to prevent damage or misuse. 

You can withdraw your permission for use of your personal data at any time by sending a message to:

8. Cookies

Cookies are small files that can be placed on your Devices by the websites or apps of Sense Asian. For example, you can easily be recognized during a subsequent visit without having to log in again on your Sense Asian Account. Likewise, information relating to website use can be collected using cookies about other visitors of the Sense Asian websites (who are not logged in with an Sense Asian Account). There are different types of cookies. In some cases, cookies are automatically deleted when you close your browser; in other cases, these cookies are stored for longer and can be read the next time you use the Service.

Where Sense Asian collects Personal Data using cookies, these Personal Data are Processed in accordance with the provisions set out in this Privacy and cookie statement. Before Sense Asian places non-functional cookies, Sense Asian will inform you about this and ask for your permission. It is only after permission has been given that these cookies are placed and read. 

Sense Asian itself places cookies in order to identify you on your next visit without the need for you to log in again with your Sense Asian Account. Sense Asian can also place cookies for the purpose of creating profiles. Sense Asian can also place tracking cookies, which are used by Sense Asian if you as a visitor navigate to third party websites where Sense Asian can place ads via an RTB and/or Programmatic network (see: 1 – Definitions).

Additionally, Sense Asian uses third parties to analyse the use of its Content, websites, apps and the Service. These third parties also place cookies for Sense Asian on your Devices, which are used to map your use of the Service. For example, Google Analytics. 

Cookies from third parties are placed on your Devices by third parties, and only these third parties have access to those cookies and the information collected by the cookie. Third parties that have permission to place cookies via the Service are, for example, advertising networks that place the adverts on the Sense Asian websites.

 Ad networks usually leave so-called “tracking cookies” on your devices. Tracking cookies enable advertisers to track your browsing habits so that they can display as many relevant ads as possible on the websites that you visit. Social networking services such as Facebook, Twitter and Google+ can also place cookies via the websites of Sense Asian. This is done via the buttons of these social networks that may appear on the websites of Sense Asian to promote (“Like”) or share (“tweet”) Content.

Below is an overview of (technical) partners on the websites or apps of Sense Asian:

  • Hootsuite (Marketing automation) 
  • Canva (Content embed service) 
  • Mijndomijn (hosting & storage) 
  • Typeform (engagement tooling) 
  • Cookie consent (functional for storing cookie preferences); 
  • Google Tag manager (analytics pixel used to improve the Q-dance platform);
  • True SSL Certificates (website security) 
  • Eventix (ticket partner) 
  • Mailchmip as mail provider 
  • Google Analytics (analytics pixel used for research); 
  • Google Tag Manager (tags used for re-targeting) 
  • Facebook pixel (tracking pixel used for re-targeting within Facebook).

If you would like more information about the cookies that other parties place from the websites or apps of ID&T and the purposes for which and the manner in which these cookies are used, please read the privacy and cookie statements of these parties on their websites or apps. 

Browser applications can be set so that new cookies are no longer received the next time you use the Service. This differs from browser to browser; we recommend that you consult the help function of the browser if necessary. This should also explain how to delete cookies that have been previously placed. 

NB: A visitor to the website or a user who no longer wishes to receive cookies should change these settings in all browsers and on all devices that are used. If cookies are refused and/or removed, it is possible that your use of the Service and/or options related to the Service is rejected.

9. How long does Sense Asian store your Personal Data?

Sense Asian will keep your Personal Data for as long as necessary to get you the best service or in case of refund terms, warranty or recurring contact needed to keep you up to date. Sense Asian stores your data for at least as long as you use the Service and if your account is inactive, for a period of 2 years thereafter. The reason for Sense Asian doing this is so that you can easily return to using the Service when re-activating. If you have been inactive for a long period (longer than 2 years), Sense Asian will delete your data. 

An exception to this is if the law prescribes that Sense Asian must retain certain data for a longer period of time. For example, the Dutch General Act on Government Tax makes it mandatory to retain payment data for 7 years for the Tax Authorities.

10. How does Sense Asian protect your Personal Data? 

Sense Asian at all times maintains a level of security in the Processing of Personal Information that, in view of the state of the art, is sufficient to prevent the loss, alteration, disclosure of or unauthorised access to Personal Data. If Sense Asian engages third parties, then Sense Asian imposes the same level of security on them. Sense Asian has a close relation to its data processors and made clear agreements in our Processor Agreements 

Questions about this security can be directed to

11. What are your rights? 

People whose Personal Data are Processed have certain rights under the law. You can at all times and at no cost view the Personal Data Processed by Sense Asian and alter it if required. You may also object to receiving information or targeted offers from Sense Asian via e-mail, telephone, post and/or SMS; you are also entitled to apply to have your data deleted in accordance with the applicable regulations. Finally, we would like to point out the right to file a complaint with the Dutch Data Protection Authority. 

Sense Asian tries to ensure that you can exercise these rights as much as possible yourself. For example, you can exercise your rights by viewing, correcting or deleting your data in the Sense Asian Account. You can also exercise these rights by contacting us via the e-mail address, Sense Asian will try to respond to your request within 4 weeks.

12. Changes to the Privacy and cookie statement 

It may be that Sense Asian decides in the future to (unilaterally) change this Privacy and cookie statement. Sense Asian therefore recommends that you regularly check this Privacy and cookie statement to see if there have been any changes. If there are any major changes, Sense Asian will inform you about this in advance by publishing the amended Privacy and cookie statement. The latest applicable version of the Privacy and cookie statement can always be consulted on the relevant Sense Asian websites or apps.

The most recent change to this document was on March 5 2023. 
– Please check for the latest version of all our statements & policies and the way how to respond on our statements and execute your personal rights.